Here’s a rewritten version of the article with URLs removed:
Below is a summary of recent developments in search, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Alexa and Cortana to collaborate: Soon, users will be able to ask Alexa to “open Cortana” and vice versa. (August 30, 2017, by Greg Sterling)
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Advanced budget management simplified with scripts: Budget allocation across multiple PPC campaigns is often challenging. Frederick Vallaeys shares AdWords scripts to help manage monthly budgets more effectively. (August 30, 2017)
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Google Assistant expanding to more LG devices: You can now command, “Ok Google, start vacuuming.” (August 30, 2017, by Greg Sterling)
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Debate over location modifiers in Google searches: Google suggests that users are dropping location qualifiers in searches for local businesses. Andrew Shotland explores whether local SEOs should continue focusing on these terms. (August 30, 2017)
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Google Home partners with Vogue for a new publishing model: This collaboration introduces a unique form of “interactive audio” with potential for branding, content, and commerce. (August 30, 2017, by Greg Sterling)
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Google Maps adds ‘find parking’ feature: Android users can now access a list of parking garages and lots in 25 US cities. (August 29, 2017, by Amy Gesenhues)
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Protecting your Google Analytics data: The digital realm offers wide reach, but also comes with the responsibility of safeguarding personally identifiable information (PII) through audits and technical safeguards. (August 30, 2017)
- Account structure impact on performance: Matt Lawson discusses how oversegmentation can hinder AdWords performance and offers solutions. (August 30, 2017)
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Data-Driven Marketing — Push Forward or Fall Behind
- GroupM updates viewability standards for display & video ads
- Google Home and Vogue partnership explores new publisher model
- Adobe enhances email features in Campaign
- Marketing strategies and perspectives
- Lessons from a yearlong martech stack audit
- Implications of YouTube’s swipe-next gesture for advertisers
- Participate in our AMP survey
Search News From Around The Web:
Industry:
- Google’s impact on New America’s Open Markets division, analysis by Washington Post
Local & Maps:
- Addition of New Queensferry Crossing to Google Maps, reported by BBC News
Link Building:
- External links on Forbes, Entrepreneur & Inc transition to nofollow, documented by Search Engine Roundtable
- Spammers exploiting abandoned URLs to spread SEO spam, covered by Gizmodo
SEO:
- The readiness of search engines for JavaScript crawling & indexation, discussed on Moz
- Features to explore in SEMrush Position Tracking Tool
- Google’s stance on the noarchive tag’s effect on rankings, reported by Search Engine Roundtable
- Up-to-date data in Google Search Console
SEM / Paid Search:
- Back To School 2017 in Paid Search Advertising, insights from AdGooroo
- Cautionary notes for selling PPC, advice from PPC Hero
- Strategies to survive the retail challenges with Google Shopping, presented by Search Engine Journal
- Comprehensive guide to Facebook ad account structure, offered by WordStream
Search Marketing:
- Introduction of My Yoast, a new customer portal from Yoast
- Lessons from losing clients, shared by Seer Interactive
